BBA Program Overview

Gain a globally aligned, hands on
education designed to launch your career
and prepare you for advanced business
studies.

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Bachelor of Business Administration

The BBA is a 120-credit hour program designed to provide students with a comprehensive foundation in business administration. It begins with at least 30 credits in General Education, followed by 33 credits of core Business Administration courses, 15 credit hours in major courses, and 3 credit hours of Capstone courses. The remaining credit hours consist of major courses (if applicable) and electives.

BBA Program Objectives

Upon completion of the BBA, graduates will be able to:

Demonstrate knowledge of the core business disciplines

Analyze business performance using quantitative methods

Utilize information technology to solve business problems

Communicate effectively and professionally in business contexts

Apply critical thinking to business situations and formulate strategies

BBA Courses

Students will study key foundational subjects such as:

Accounting for Managers

Management Information Systems

Economics for Managers

Principles of Finance

Business Mathematics

Introduction to Business

Principles of Management

Legal Environment of Business

Entrepreneurship

Principles of Marketing

Basic Statistics

BBA Majors

Students choose one of the following majors, each offering a tailored set of courses:

Engineering Management

Management

Human Resources Management

Marketing Management

Information Technology Management

Capstone

The program culminates in the capstone course Business Policy and Strategy, which integrates knowledge from across the curriculum to address business level strategic challenges.

BBA majors in detail:

Management

The Management major offers a comprehensive foundation in business leadership and organizational operations. Students gain a balanced understanding of finance, human resources, project planning, and strategic management through courses such as:

Financial Management

Human Resources Management

Leadership

Organizational Behavior

Project Management

Marketing Management

This major equips students with the knowledge and skills to plan, execute, and evaluate effective marketing strategies in a global context. Core courses include:

Financial Management

International Business

Retail Management

International Marketing

Business and Society

Human Resources Management

Focused on managing people and enhancing workplace performance, this major develops expertise in organizational communication, leadership, and behavioral dynamics. Students study:

Organizational Communication

Human Resources Management

Leadership

Organizational Behavior

Business and Society

Engineering Management

Bridging technical and managerial disciplines, this major prepares students to lead engineering teams and manage technology-driven projects. Courses cover topics such as:

Computer Architecture and Organization

Introduction to Engineering

Technological Entrepreneurship

Engineering and Technology Management

Introduction to Systems Engineering

Information Technology Management

This major focuses on the strategic use of technology in business decision-making. Students learn to design, manage, and optimize IT systems through courses including:

Program Logic and Design

Internet and Web Programming

Data Communications

Database Systems

IT Project Management

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